OUR WORK > AIRTHRILL EDINBURGH
INTERIOR ARCHITECTURE, DESIGN + BRANDING.
CHALLENGE
We were tasked to transform an old unused bingo hall into a dynamic destination for fun, thrills, and adventures. With over 8,500 square metres to fill the challenge was set to create a brand new site for our existing client AirThrill. As their first site in Edinburgh the new concept and experience had to outperform competitors and matched their high brand standards with abundant vibrancy, fun and energy.
APPROACH
As an old unused bingo hall which had been lying empty for years we worked closely with our architects, M&E consultants and contractors to completely transform the space which started with a complete strip out bringing the building back to its bare bones before bringing it a new lease of life.
The creative concept was born directly from the energy and uplifting experience that customers can expect. Featuring one of the largest inflatables in the UK the concept of industrial fans, air flow, energy and movement was combined using scale and colour for impact creating a dynamic destination for fun, thrills, and adventures.
The interior design features large scale custom graffiti works with plenty of social media opportunities, a vibrant café accommodating up to 160 guests, feature booths for groups with personalised digital displays, a 7 metre slushee wall, DJ booth, private party rooms with karaoke projection and bespoke scene set lighting, and of course a huge inflatable arena with timed laser show. All resulting in an action-packed space with a lively atmosphere.
RESULTS
A destination with an invigorating brand experience at its heart which appeals and engages a wide audience from kids, tween and teens to adults.
To find out more about this project or discuss getting together to form a powerful partnership, email us at info@studio-so.co.uk. We'd love to hear from you.