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Start with the story, not the style.
Using our StoryMap Framework™, we define the emotional and strategic ‘big idea’ that drives every design decision. Delivered in just 3 to 4 weeks, this phase aligns your stakeholders, sharpens creative direction, and lays a clear foundation for design and delivery.
Ideal for projects that already have architecture or interiors in place but need a cohesive brand direction. Also a powerful starting point when paired with our Interior Design or Wayfinding services to create a unified guest experience.
From detailed CAD drawing packs to FF&E schedules and lighting plans, we produce the full technical output required to bring your project to life, build-ready and on budget. We integrate into existing RIBA programmes and provide procurement support, including assistance with tender invitations and returns.
Every detail is coordinated with your contractors and suppliers to ensure design intent is protected. We can remain involved through the build, safeguarding execution and ensuring your finished space lives up to the original vision.
Wayfinding isn’t just functional, it’s a key part of how guests experience your space. We design clear, compliant, and visually integrated systems that support intuitive navigation while reinforcing your brand story. From signage and placemaking to custom graphics and artwork, we create solutions that blend seamlessly with your interior architecture.
Wayfinding isn’t just about directions — it’s part of the experience. We create intuitive, visually cohesive systems that integrate seamlessly with your architectural, interiors and brand story. From arrival to departure, every sign is clear, compliant, and an extension of your venue’s identity.
We bring buildings and brands together to create destinations that perform. Our spaces don’t just look good, they work hard. For your brand, your guests, and your bottom line.
We’re a blended family of creative brand thinkers, designers and interior architects, working side by side from first idea to final detail. Together, we deliver competitive concepts, immersive brands, and compelling interiors for unforgettable hospitality. Our spaces don’t just look good, they perform for your brand, your guests, and your bottom line.
The StoryMap FrameworkTM is a focused, high-impact engagement designed to shape the emotional and experiential foundation of a space before design decisions are made.
Whether it’s a hotel, a new civic building, or a public venue, we help define what the place should stand for, how it should behave, and how people should feel within it. We uncover what makes it significant. Then we craft its unique look and feel bespoke to you.
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"Significant Others took our vision and turned it into an exceptional concept, executed flawlessly. Their creativity, attention to detail, and ability to adapt meant the final result not only looked incredible but worked perfectly in practice. A brilliant partner from start to finish."
"Significant Others brought a positive energy, a fresh design insight with graphic and furniture expertise to the final fit out and early occupation stage at the end of such a long programme, large new build project.
Michelle and Ruth’s consultation with the stakeholders greatly supported the Institute’s management team to make the new building their own. The result was a high level of interior design that complemented the architect’s building design."
“Working with Signinficant Others is like working with a member of your family. You know they are pulling in exactly the same direction as you and you can pull them into any aspect of the project, whether it’s related to design or not. The entire team have the unique ability to totally understand your vision and you can rest assured you are in the very best of hands with your interests always front of mind. The creativity they brought to our most recent project blew us away and has led to a best in class customer experience. We absolutely love working with them and they are the first people we speak to when considering anything new.”
