Know what the room needs to earn before you spend a penny on it.
Guests are going out less and choosing harder. When they do go out, they want somewhere worth the evening and will spend more to get it. Margins are tighter and every cover counts. With over 25 years in hospitality design, we create rooms that do both: a story people want to be part of, planned around the covers, turns and flow the business needs to earn.
Designed
To Earn.
Why 120 covers?
Before we draw anything, we find out what the room takes now, what it needs to take and what's in the way.
Then we plan the layout, bar stations, service routes and story around that target. Every seat earning, fewer steps for your team, a reason for guests to come back.
Then we see it through. Brand, interiors, technical drawings, procurement and site. One team from the first sketch to the first service, so nothing gets lost between them. And we don't disappear at handover.
We come back at month 3 and 12 and measure the room against the Brief. If a decision didn't earn its place, we'll tell you.
of the hospitality groups we work with come back for their next venue.
Architect?
You design the building. We make sure it trades.
F&B is where good schemes get caught out: kitchens sized on guesswork, extraction an afterthought, a ground floor that never finds its crowd. We join early as your hospitality specialist and work alongside your team and the operator. Our Venue Performance Review™ gives everyone one shared target before layouts are fixed, so the brief holds all the way to opening.
Venue Performance Review™
£_____ a week.
Some things are hard to see from inside your own walls. We look at your venue the way a first-time guest does, with a designer's eye for how it trades. Then we put a figure on what's being left on the table and show you which changes to the room come first.
StoryMap™
Define the experience before you design the building.
StoryMap™ is our front-end experience planning process that helps developers, operators and architects align around what a place should feel like, how it should work and what it should achieve before design begins. The result is a clear Experience Brief that reduces ambiguity, strengthens decision-making and lowers the risk of costly changes later.
3–4 weeks. Early clarity. Reduced risk.
