AirThrill presented the challenge of transforming a dormant bingo hall into a large-scale, high-energy entertainment destination. The first inflatable adventure park of its kind in Edinburgh. Spanning over 8,500 sqm, the project needed to accommodate intense physical activity, wide-ranging age groups, high dwell times and constant movement, while remaining legible, safe and commercially efficient.

Before design development began, experience-led feasibility was critical. Early thinking focused on how people would arrive, orientate themselves and move through the space at pace, from families with younger children to teens, group bookings and adult-only sessions. Crowd flow, visibility, supervision zones, queue pressure, acoustic intensity and moments of pause were all tested to ensure the experience could operate smoothly during peak periods without confusion or congestion.

That experience logic shaped the spatial strategy that followed.

Working alongside architects, M&E consultants and construction teams, we undertook a full strip-out to reset the building for its new purpose. From there, we developed a bold creative concept rooted in airflow, movement and kinetic energy using scale, colour and graphic intensity to create an industrial-meets-playful environment that amplifies the brand’s thrill-seeking identity.

Inside, the space is deliberately choreographed. Custom graffiti artwork, layered lighting and immersive graphics define zones while supporting clear wayfinding and intuitive navigation. The inflatable arena is complemented by feature group booths with digital display zones, a café seating up to 160 guests, a 7-metre slushie wall, DJ booth, karaoke-equipped party rooms and theatrical scene lighting culminating in timed laser shows.

Every element was designed to balance excitement with clarity, creating a venue that is visually arresting, social-media-ready and operationally robust. The result is an entertainment environment that manages energy, movement and scale with confidence, delivering a standout destination that works as hard operationally as it does experientially.