Wayfinding that tells you where you are, not just where to go.

Sector

F&B

Client

Leith’s Finest Ltd

Location

The Shore, Leith, Edinburgh

Services

Great wayfinding does more than find you a table. It tells you where you are. At The Keelson, that meant giving Leith’s maritime past a voice without dressing the room up as a ship.

Working with the existing brand, we created environmental graphics, interpretive details and moments to be discovered rather than announced. Etched glass screens echo historic maritime patterns and stained-glass fanlights frame views towards The Shore.

Brass, timber frames and heritage-inspired type make every touchpoint feel part of the building, not stuck on afterwards.

Branding, graphics and interiors working as one story.

Good interiors tell stories. Great hospitality gives people stories to tell.

Thinking Together

To Stand Apart.