Signwriter hand-painting The Shore 58 sign for The Keelson Freehouse, Leith, wayfinding by Significant Others

Wayfinding that tells you where you are, not just where to go.

Sector

F&B

Client

Leith’s Finest Ltd

Location

The Shore, Leith, Edinburgh

Services

Back bar with etched glass fanlight and spirits shelving at The Keelson, Leith
The Keelson Freehouse menu cover with gold foil crest, Leith
Window counter with terracotta seat pads at Tatties restaurant, Edinburgh
Vintage absinthe poster in a gilt frame with picture light at The Keelson, Leith

Great wayfinding does more than find you a table. It tells you where you are. At The Keelson, that meant giving Leith’s maritime past a voice without dressing the room up as a ship.

Working with the existing brand, we created environmental graphics, interpretive details and moments to be discovered rather than announced. Etched glass screens echo historic maritime patterns and stained-glass fanlights frame views towards The Shore.

Brass, timber frames and heritage-inspired type make every touchpoint feel part of the building, not stuck on afterwards.

Branding, graphics and interiors working as one story.

Booths with red menus and framed crest at The Keelson, Leith
Framed display of sailor's knots at The Keelson, Leith
Signwriter painting gold lettering on the window at The Keelson, Leith
Green and gold Keelson hanging sign and lantern on The Shore, Leith

Good interiors tell stories. Great hospitality gives people stories to tell.

Etched glass booth screen at The Keelson pub, Leith
Arched green entrance door with stained-glass fanlight at The Keelson, Leith
Red menu covers with gold foil crest for The Keelson Freehouse, Leith
Brass cupboard plaque on timber joinery at The Keelson, Leith
Dartboard set into timber panelling at The Keelson pub, Leith
Etched glass screen in a timber frame at The Keelson, Leith