Teviot Row House opened in 1889 as the UK’s first purpose-built students’ union. After a major renovation, its ground-floor bar and kitchen needed an identity strong enough to stand apart from the rest of the building and flexible enough to run from 9am coffee to 1am last orders.

We built Union Social as a system, not just a logo. The same identity carries through staff uniforms, menus, signage and wayfinding so the venue reads as one place whether you come in from Bristo Square, the garden courtyard or Charles Street Lane.

Menus were designed as editable templates for print and screen, so the team can change them themselves as the day moves from breakfast to late nights. The pattern running through the identity is taken from Teviot’s stained glass windows, so the building’s history carries through to every menu, uniform and sign.

The city above feels a long way off. That is the point.