Clear routes through a building made for discovery.

Sector

Workplace

Client

University of Edinburgh

Location

Edinburgh BioQuarter

Services

Concept + Feasibility
Brand Strategy + Identity
Interior Design + Delivery
Wayfinding

In a building as complex as the Usher Building, getting lost costs more than time. It costs confidence.

Our wayfinding and environmental graphics strategy takes the mental load out of moving through a live research hub. Clear hierarchies, sightlines and a calm graphic language guide everyone from clinicians to first-time visitors between public, collaborative and focused spaces.

Feature graphics bring the building’s purpose to the walls, giving it a stronger identity within the wider University estate.

Signage that reassures as much as it directs.

Wayfinding that becomes part of the experience, not just information.

Thinking Together

To Stand Apart.