Vittoria has been a Leith Walk institution for over 50 years, celebrated for its warm hospitality, fresh Italian food, and family tradition. The challenge was to give the restaurant a contemporary identity that would welcome a new generation of diners while still honouring its loyal community of regulars. We refreshed the brand with a clean palette with a punch of colour and updated typography, keeping its warmth while adding a confident new edge.

Inside, earthy tones, terrazzo surfaces, and dark banquettes balanced tradition with modernity, while vibrant orange chairs and brass details added energy and refinement.

The layout was reworked for all-day dining, with flexible seating that caters equally well to intimate meals and large family gatherings. Shelving dressed with wines and plants, along with a welcoming bar framed in brass and integrated signage, reinforced Vittoria’s heritage while creating a sociable, versatile atmosphere.

The result is a restaurant that feels both familiar and exciting, strengthening Vittoria’s legacy while connecting with a new audience.