Vittoria Group wanted a fish and chip brand that felt chic without losing the fun. It had to sit comfortably in the city centre and still taste of a day at the seaside.

We built the identity from the things everyone remembers: candy stripes, cheeky characters and chips wrapped in paper. Then we sharpened them up. A confident red and white palette, bespoke illustration and a playful voice run across the menus, tabletop styling, tiles, signage, staff tees and aprons.

Because the brand and the interior were designed together, the story holds from the sign outside to the last taste. We propped and dressed the space too, down to the seaside figurines on the shelves, so guests know what Landy’s is before they sit down.

Proper fish and chips. Properly dressed.